1. The Book | Creative Confidence by Tom & David Kelley
  2. ALiEM Book Club: Creative Confidence
  3. Creative Confidence : Unleashing the Creative Potential within Us All
  4. The Nonprofit Bookshelf: 5 Takeaways from Creative Confidence

“CREATIVE CONFIDENCE is a myth-busting, muscle-building gem of a book. It shatters the false belief that only some people are creative. Then it provides a. A powerful and compelling book by David and Tom Kelley on unleashing the creativity that lies within each and every one of us. IDEO founder and Stanford creator David Kelley and his brother Tom Kelley, IDEO.

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Creative Confidence Book

Creative Confidence book. Read reviews from the world's largest community for readers. IDEO founder and Stanford creator David Kelley and hi. Oct 15, The Hardcover of the Creative Confidence: Unleashing the Creative a powerful and compelling book on unleashing the creativity that lies. David Kelley and Tom Kelley's book on unleashing the creative potential within us all.

Are you innovative? Can doctors be creative and innovative? In addition to this emotional experience, the book is filled with examples and vignettes that illustrate their points throughout all the chapters and is a foundational text to explain the process of Design Thinking. With the pearls revealed in each chapter, the reader learns how to use Design Thinking to spark creative ideas and then translate those ideas into tangible outcomes and products that can revolutionize the world. The authors use the example of gaming to convince us of the concept of urgent optimism. The Kelley brothers encourage constructive failure and for us to own our failures and the valuable lessons that can arise. They learn that the only way to develop a solution was actual fieldwork with those they were hoping to help. This develops a chain reactions of innovations that lead to real life solutions. This allows you to tackle problems with new insight. Look at the obstacles you face on a daily basis as inspiration. Tom and David moved away from lucrative jobs and find more meaning with their ventures at the d. Consider both money and the heart with decision making. Team: Creatively Confident Groups A group is more innovative than its individual parts. An important and essential part of innovation is teamwork. In addition to encouraging creativity in individuals, we have to create a culture of creativity.

There were plenty of principals I was previously familiar with thanks to my formal industrial design education. This book serves as a good reminder and brought me back to thinking about innovation and creativity on a rudimentary level. Entertainment Unfortunately, this is where Creative Confidence scored the lowest for me.

In this case, it means I felt neutral about it. The longer it takes me to read a book, the higher it scores in this category.

This book is a pretty quick read. I did however put it down for a couple of weeks. I blame the break on it not being as entertaining as it could have been. However, when I did pick it back up, I read large chunks of it quite quickly. I estimate my total time reading this book to be around 6 or 7 hours maximum. This is due to the concrete and simple stories supplied by the authors that prove the power of unleashing and harnessing creative confidence.

I felt inspired to examine and write about numerous ideas as they struck me during my reading of Creative Confidence.

The Book | Creative Confidence by Tom & David Kelley

The authors are no-nonsense creatives who understand the psychology of collaboration and groups in a professional environment and make the benefits of having creative confidence clear. A student in any design discipline or young professional will likely feel inspired to challenge the status quo and workplace conventions after reading this book. Anyone in a managerial role will likely find a nugget or two of useful approaches to the challenges they regularly face.

The Verdict download and read it. Kindle Edition Verified download. David Kelley, who co-wrote 'Creative Confidence' with his brother Tom, had worked with, and was a close friend of the late Steve Jobs.

ALiEM Book Club: Creative Confidence

In the book, we learn that, "Steve had a deep sense of creative confidence. He believed -- he knew -- that you can achieve audacious goals if you have the courage and perseverance to pursue them. We can all achieve "audacious goals," just like Steve did, or at least to believe in our own ability to change our world in some way. It's explained that we came into the world with creativity and fearlessness, but as time passes we encounter others who shake our confidence by saying we're not creative, including schools where we learn to think too constructively -- that there can only be one right answer.

So, we unlearn creativity and lose our confidence, fearful of what others might think. The book inspires us with examples of people who were overly analytical: Even companies that suffered from inertia; bogged down with data and decisions by committee.

But by unleashing their creativity, they have learned to conjure up and consider a myriad of solutions to problems, no matter how absurd, and to learn by doing. There's also an emphasis on empathy and human-centered design. How important it is to observe customers and end-users when designing solutions and products instead of burying heads into spreadsheets and dreaming up things we think will work.

The authors share the experiences of many students who've attended their d.

Creative Confidence : Unleashing the Creative Potential within Us All

It's a fast-paced, team-based learning environment where students, young and old, and from diverse backgrounds, are asked to find human-centered solutions. A popular project is figuring out how the experience of a daily train commute from San Francisco to Palo Alto can be improved for passengers, from waiting on the platform to disembarking at their destination.

The book not only focuses on inspiring individuals to build their creative confidence, but also delves into the importance of working in teams and provides case studies where entire companies have embraced creative confidence to improve the experience of workers and customers. Written in a friendly conversational tone and filled with real human stories and experiences, 'Creative Confidence' was a pleasure to read, and having finished it, I've realized I've highlighted so many passages to read again.

Great book. Physically, the book is well binded and printed on quality material. The message of the book is great - follow your passion, DO rather than think or plan. This book helped me to understand the idea of failing fast and often, which I had thought was dumb.

If you are failing forward you aren't failing at all - you are taking action and making progress with successful prototypes prototypes that you can pick apart to make a better product. Good book, good message. See all reviews. site Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about site Giveaway. This item: Set up a giveaway.

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Pages with related products. See and discover other items: There's a problem loading this menu right now. As children, we revel in imaginary play, ask outlandish questions, draw blobs and call them dinosaurs. But over time, because of socialization and formal education, a lot of us start to stifle those impulses. We learn to be warier of judgment, more cautious, more analytical. Clients work with IDEO, our design and innovation consultancy, for the same reason.

We do this by giving them strategies to get past four fears that hold most of us back: fear of the messy unknown, fear of being judged, fear of the first step, and fear of losing control. Easier said than done, you might argue. Consider the work of Albert Bandura, a world-renowned psychologist and Stanford professor. In one series of early experiments, he helped people conquer lifelong snake phobias by guiding them through a series of increasingly demanding interactions.

They would start by watching a snake through a two-way mirror. They also had less anxiety and more success in other parts of their lives, taking up new and potentially frightening activities like horseback riding and public speaking. They tried harder, persevered longer, and had more resilience in the face of failure.

They had gained a new confidence in their ability to attain what they set out to do. You break challenges down into small steps and then build confidence by succeeding on one after another. The process may feel a little uncomfortable at first, but—as the snake phobics learned—the discomfort quickly fades away and is replaced with new confidence and capabilities. Everything is reassuringly familiar; information comes from predictable sources; contradictory data are weeded out and ignored.

But that is where you find insights—and creative breakthroughs. Venturing forth in pursuit of learning, even without a hypothesis, can open you up to new information and help you discover nonobvious needs. At the d. Consider a computer scientist, two engineers, and an MBA student, all of whom took the Extreme Affordability class taught by Stanford business school professor Jim Patell.

So they gathered their courage and visited rural Nepal. Talking with families and doctors firsthand, they learned that the babies in gravest danger were those born prematurely in areas far from hospitals.

The Nonprofit Bookshelf: 5 Takeaways from Creative Confidence

The innovation has the potential to save millions of low-birth-weight and premature babies every year, and it came about only because the team members were willing to throw themselves into unfamiliar territory. Here are a few ways to get comfortable with venturing into the messy unknown.

The list gets increasingly challenging, but you can follow the first two suggestions without even leaving your desk. Lurk in online forums. Seek out an unexpected expert. If you use a car service for work travel, what insights do the drivers have about your firm?

If you make a physical product, ask a repair person to tell you about common failure areas. Act like a spy. Take a magazine and a pair of headphones to a store or an industry conference or, if your customers are internal, a break room or lunch area. Pretend to read while you observe. Watch as if you were a kid, trying to understand what is going on. How are people interacting with your offering? What can you glean from their body language?


The book weaves in several ideas for cultivating creativity in ourselves and our teams. You may already have heard about a few of these, but some may be new to you, too. But are they really throwaways, or do they give us insights into the right solution by inversion? Fear of failure comes up a lot in organizations. The decision not to try something new is effectively an acceptance of failure without any potential for upside gain. Almost every project can benefit from some creative disruption from committed team members.

A big message of this book is to start now.

Creative Confidence is more than a feel-good book promoting positivity and design thinking. It discusses the psychological basis for creativity and guided mastery, a method of becoming comfortable with our phobias.

What criticisms do I have of the book? If I had any, they would likely be directed at a larger question, not simply at the book itself.

When I was facilitating a UX workshop recently, someone asked about the differences between UX design, design thinking, user-centered design, human-computer interaction, and human-centered design. The confusion around these terms is such that I know of firms who conduct internal training for both UX design and design thinking, presenting principles of these related ideas in a way that makes them less accessible to the very audiences who would benefit the most from them.

Much of this confusion is labeling confusion. Creative Confidence is a very well-written call to action for people to become comfortable with thinking creatively, trying new things, collaborating, and iterating…. While Creative Confidence is a very well-written call to action for people to become comfortable with thinking creatively, trying new things, collaborating, and iterating, it does feel somewhat incomplete.

For example, it might be useful to describe the design-thinking process. So what is Creative Confidence? If you are familiar with the work of IDEO, the d. School, and Tom and David Kelley, many of the anecdotes and messages of this book will sound familiar to you.

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